Monday, December 20, 2010

Ikea genius publicity - turning Parisian bus shelters into Ikea lounges

According to the company’s press release,  IKEA continues to improve the everyday life of the Parisians, by ‘transforming bus shelters into small cozy lounges. An innovative break at this period of crazy Christmas shopping. From 15 till 21 December 2010, IKEA is in the streets, offering the inhabitants and visitors of the Capital town, the possibility to wait for the bus in an IKEA lounge, comfortably sited in a sofa of the famous Swedish brand.

See more at Freshome

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