Made.com, a seven-month-old U.K. start-up that sells top-quality furniture online at deep discounts by cutting out those middlemen. Made.com is also putting its customers at the Web's leading edge by employing a form of crowd-sourcing to generate product designs.
The only catch, customers wait eight to 12 weeks for their orders. However buyers are willing to endure this for 50% to 80% discounts: Made.com is selling a shipping container's worth of merchandise a day. Li claims his company's furniture is as well made as the stuff sold by such high-end retailers as Roche Bobois and Conran. "We use the same suppliers," he notes.
See more at Made.com


